Building the Business of Multicultural TV and Celebrating Its Leaders

8:00 a.m. Registration Opens with Continental Breakfast

8:45 a.m. Welcoming Remarks: Louis Hillelson, VP/Group Publisher, Broadcasting & Cable/Multichannel News

8:50 a.m. Strategy Keynote Interview

Creative Strategies for Reaching Multicultural TV Audiences

This important conversation is with a leading expert in the field of advertising and
creative marketing strategy for multicultural audience segments. The session will define the parameters for communicating with audiences and achieving profitability in the
business of multicultural TV.

Keynote Guest:
• Esther Franklin, EVP, Head of SMG Americas Strategy, Starcom MediaVest Group

Moderator: Dade Hayes, Executive Editor, Broadcasting & Cable

9:15 a.m. Programming Roundtable
The Latest Business Benefits for Multicultural TV Content
This conversation presents a variety of fresh perspectives for why content providers, networks, producers and advertisers have each chosen to connect with specific segments of TV viewers in today’s changing multiplatform environment.

• Sang Cho, President and CEO, Mnet America
• Julian Giraldo, EVP of International Channels, RCN
• Jake Katz, VP of Audience Insights & Strategy, REVOLT TV
• Fred Medina, Executive Vice-President and Managing Director Latin America & U.S. Hispanic, BBC Worldwide
• Rebecca Simpson, Director of International Operations, Comcast Cable

Moderator: Tom Umstead, Programming Editor, Multichannel News

10:00 a.m. Programming Keynote Interview

The Next Stage for Multicultural Television
This conversation is between two of the earliest leaders of multicultural cable TV programming. Hear about the experiences and lessons learned, especially over the past 10 years since the network launched. Discover how this brand is preparing for future development in a changing environment where multicultural audiences continue to diversify and assimilate.

Keynote Guest:
• Lino Garcia, General Manager, ESPN Deportes

Guest Moderator:
• Stephen A Smith, First Take’ featured Commentator and ESPN Radio Host

10:30 a.m. Mid-morning Break

10:45 a.m. Advertising Roundtable

Attracting Multicultural TV Audiences: An Advertising Perspective
This session features leading executives from top agencies, vendors and network ad sales. They will discuss their current efforts and plans to leverage their individual markets and meet the challenges for continued ad revenue growth.


• Michael Finn, Senior Vice President of Sales & Marketing, El Rey Network
• Craig A. Geller, Senior Vice President, Advertising Sales, NUVOtv
• Valerie Graves, Creative Services Specialist, Valerie Graves Creative and Author of the Upcoming Book “Pressure Makes Diamonds: How I became the Woman I Pretended to be”
• Carol Hinnant, Senior Vice President, National Television Sales, Rentrak
• Holly McGavock, Head of Planning, Wing

Moderator: Saul Gitlin, EVP – Strategic Services & Managing Director, Kang & Lee Advertising

11:30 a.m. Promotional Roundtable

Ingredients for Successful TV: Specials, Sports, Sponsors, Stars and More
Televised events and network or program launches are big business. Whether it is a mega-sports spectacular or the game of the week, an awards show or the launch of a new series or re-branding of a network, all leading marketers, programming executives, celebrities and promoters join forces to maximize the return on investment. A panel of key players discusses the most effective, time-honored practices.


• Fernando Fernandez, Partner, Chief Client Officer, d expósito & Partners
• Linda A. Finney, Senior Vice President of Marketing, TV One
• Eric Sherman, CEO, Veria Living
• Saskia Sorrosa, Vice President, Multicultural/Targeted Marketing, National Basketball Association
• Fernando Rodríguez-Vila, Vice President of Programming, Fusion

Moderator: Tom Maney, EVP Ad Sales, Fox Hispanic Media

12:15 p.m. Closing Keynote Interview

The Role of News and its Impact on the 2014 Multicultural Vote
Hear from two of the most influential television news journalists in the business today.
The 2014 mid-term elections are critically important to multicultural America, especially as they relate to immigration reform and the future of the Affordable Care Act. These two will share perspectives on the role that news content plays with multicultural TV audiences and how this impacts the vote.

• Rev. Al Sharpton, Host of PoliticsNation, MSNBC
• José Díaz-Balart, Noticiero Telemundo News Anchor and Host of Enfoque con Jose Díaz-Balart, Telemundo Media
• Mark Robichaux, Editor-In-Chief, Multichannel News
12:40 p.m. Sessions Conclude and Invitation to Lunch


12:45 p.m. Luncheon

1:00 p.m. Ceremony

Presentation of the Multicultural TV Frontrunner Award

• Comcast Corporation for “His Dream, Our Stories: The Legacy of the March on Washington”

Accepted by: David Cohen, EVP, Comcast Corporation

Presented by: Rev. Al Sharpton, Host, PoliticsNation, MSNBC

Presentation of the Multicultural TV Leadership Awards

Presenter: Rubén Mendiola, VP and GM of Multicultural Services, Comcast

Award Recipients:

Programmer Management Executive (tie)
Hernan Lopez, President and CEO, Fox International Channels
Michael Schwimmer, CEO, NUVOtv

Agency Management Executive:

Esther Franklin, EVP, Head of SMG Americas Strategy, Starcom MediaVest Group

Pay TV Management Executive:

David Rone, President, Sports, News and Local Programming,
Time Warner Cable

Presenter: José Díaz-Balart, Network news anchor, Noticiero Telemundo and Host of Enfoque con José Díaz-Balart, Telemundo

Award Recipients:

Consumer Marketing Executive (Programmer):
Vicky Free, EVP & CMO, BET Networks

Consumer Marketing Executive (Provider):
Alessandra Otero-Reiss , VP, Relationship Marketing, Time Warner Cable

Advertising Sales Executive:
Mike Rosen, EVP of Advertising Sales, Telemundo Media

Account Management Executive:
Cesar Sroka, Group Account Director, OMD Multicultural, OMD

Presenter: Wendy Williams, Host, The Wendy Williams Show

Award Recipients:

Media Planning Executive:
Silvia Garcia, VP of Media Planning and Multiplatform Strategy,
Univision Communications Inc.

Programming Distribution Executive:
Timothy Boell, SVP Content Distribution & Marketing, Asia TV USA Ltd.

Programming Acquisition Executive:
Freddy Rolón , VP, Deportes Programming & Business Units, ESPN

Development/Production Executive:
Kim Bondy, Senior Executive Producer, America Tonight, Al Jazeera America

2:15 p.m. Ceremony Concludes

Closing Comments

*Agenda subject to change.