Speakers

Sang H. Cho
Chief Operating Officer
Mnet America


Fernando Fernandez
Partner, Chief Client Officer
d’expósito & partners

Michael Finn
Senior Vice President of Sales & Marketing
El Rey Network

Finn leads the Ad Sales team for the newly launched network, El Rey, an english-language network that is a joint venture between Univision and the acclaimed film director, Robert Rodriguez. Robert has created some of this generation’s most successful and iconic action films including From Dusk til Dawn, Sin City, Machete, Spy Kids and more, and is bringing that multi-ethnic casting focus to create a TV network for the most multi-ethnic generation in history. From “Dusk Till Dawn: The series” to movies, reality, and action sports, El Rey will deliver that young male audience that is so elusive.

Finn joined El Rey from BrightLine Partners, a creative agency which brings blue chip advertisers to new technology platforms like Xbox, Playstation, iPads, and more . In his role as president of BrightLine, he developed highly productive and direct relationships with clients who are looking to extend their TV spend into platforms that allow viewers to interact with their branded content.

Prior, Finn launched Dish Network’s ad sales efforts from 2007-2011 and was with Viacom/MTVN from 1996-2007.

Craig A. Geller
Senior Vice President, Advertising Sales
NUVOtv

Craig A. Geller is a 20+ year sales and marketing veteran who joined NUVOtv as senior vice president, advertising sales in January 2011. Based in New York, Geller reports to Michael Schwimmer, chief executive officer.

Before joining NUVOtv, Geller was senior vice president, network and digital sales for Telemundo Networks, an NBC Universal company. In that role, he ran ad sales for Telemundo and Mun2 as well as their digital platforms, spearheading network sales, strategy, brand positioning and messaging. During his 15-year tenure at Telemundo, he created value for the market, grew revenue for the company, and created strategic platforms that delivered results for advertisers.

After joining Telemundo in 1995, Geller spent five years as the network’s New York sales manager/vice president network sales. Among his many accomplishments during this time was the creation of Telemundo’s first-ever upfront sales initiative.

Before joining Telemundo, Geller was an account executive/sales manager for National Cable Advertising (1992-95), where he managed and led one of the rep firm’s New York sales teams.
He also served as a sales representative for Procter & Gamble, where he developed co-op ad campaigns for key accounts.

Geller served as a director on the board of The International Radio and Television Society Foundation (IRTS).

Julian Giraldo
Executive VP,
RCN International Distribution


Saul Gitlin
EVP, Strategic Services
Managing Director
Kang & Lee Advertising

Valerie Graves
Creative Services Specialist
Valerie Graves Creative

Valerie Graves, winner of the 2007 ADCOLOR LEGEND AWARD, has more than 25 years of experience as a creator of award-winning campaigns for African American, urban, female and general market consumers. Most recently, Valerie served as Chief Creative Officer of Vigilante, the New York urban subsidiary of Leo Burnett Advertising. Previously, Valerie was Senior Vice President, Chief Creative Officer Of UniWorld Group in New York. Valerie’s responsibilities included serving on executive strategic teams and providing overall direction of the agencies’ award-winning creative product for Fortune 500 corporations ranging from General Motors and Ford Motor Company to Bank of America, AT&T, Burger King, Pepsi and many other blue chip brands. As a creative consultant, Ms. Graves served on the national advertising team of the Clinton/Gore campaign.

From 1995-1997, Ms Graves was Senior Vice President, Corporate Creative Services at Motown Records, where she developed new business and corporate imagery campaigns. Campaigns created under Valerie’s leadership have dominated the Association of National Advertisers Multicultural Excellence Awards, winning the African American category from 2001-2003. Ms. Graves’ individual awards include honors from the Art Director’s Club of New York, the Boston Ad Club and the Maine Ad Club. She is the recipient of a Creativity Magazine Award, the Chicago Radio Festival Award and is a 15-time winner of the Creative Excellence to Black Audiences (CEBA) Award and 11-time winner of the Davey Award (for small agencies.) ADVERTISING AGE also has honored Valerie as one of the 100 Best and Brightest.

Ms. Graves began her career as a copywriter at the D’Arcy MacManus and Masius, BBDO and Ross Roy communications agencies in Detroit. Prior to joining UniWorld Group, she previously moved to the East Coast to work at the J. Walter Thompson and Kenyon & Eckhardt agencies.

Valerie serves on the prestigious Campaigns Review Committee of The Advertising Council of America, and on the Creative Review Committee of thepartnership@drug-free.org (Previously The Partnership for a Drug-Free Americca.) She sits on the Steering Committee of I’mPART, a groundbreaking diversity initiative of The Advertising Club of New York, on whose Board of directors Valerie sat for 16 years.

Ms. Graves attended Wayne State University in Detroit, Michigan, participated in a community and student theater program at Harvard University and studied screenwriting, directing and film production at New York University.

Jake Katz
VP, Audience Insights & Strategy
REVOLT TV

Katz was formerly General Manager of Ypulse, a youth market research firm, tasked with consulting the leading brands in media and entertainment, retail, food and beverage, and automotive, to shape their understanding of what the Millennial generation means for the future of their business.

Katz spent his early career at MTV as the in-house trend expert. Through MTV’s industry famous Millennial Edge Study and “M Day” trend events, Jake helped steer the brand through its transformation from a Gen X mentality to a Millennial sensibility. He was part of the brand’s Insights Innovation team, and by bringing the voice of the consumer into the organization at all levels, Katz unlocked a company culture of “audience intimacy” – a crucial initiative that enabled the brand to evolve.

Following his time at MTV, Jake went on to kick-start a trend consulting unit at NBCUniversal. While at NBCU, Jake helped found and curate the company’s ad industry book – Curve. Katz also developed the Y Now film series, a documentary aimed at breaking the story of how the recession re-shaped our understanding of Millennials altogether.

Holly McGavock
Head of Planning
Wing

Holly McGavock is the Head of Planning at Wing, a leading full-service marketing communications agency focused on Hispanic consumers, part of WPP’s Grey Group. In her role at the agency, Holly leads strategic media planning across Wing’s client roster, including for leading brands such as P&G’s Pantene, Downy, Cover Girl and Olay, in addition to DIRECTV, Eli Lilly, 3M, The NFL and T.J.Maxx. Just recently she was part of the team that managed Red Lobster’s entry into the Hispanic marketing space; in fact the team’s insight-led Hispanic TV creative now ranks as the highest-scoring ad in history among Hispanics.

Before joining Wing, Holly was a strategic planner at Grupo Gallegos, where she managed Hispanic media planning efforts for Target, got milk?, Fruit of the Loom and more. Prior, she was an account planner at Zubi Advertising Services, managing Hispanic media planning for Ford, American Airlines, FedEx and SC Johnson. Holly started her career in marketing at Yahoo! en Español. In addition to being a media strategist, she teaches online graduate-level multicultural marketing courses for Florida State University students and marketing professionals.

With her experience across multiple categories including automotive, airlines, CPG, dining, pharmaceuticals, retail and spirits, along with her dedication to multicultural marketing, Holly has been positioned as an expert in communications planning to Hispanic consumers.

Fred Medina
Executive Vice-President and Managing Director
Latin America & U.S. Hispanic
BBC Worldwide

Fred Medina is responsible for running all BBC Worldwide’s business in Latin America and the U.S. Hispanic market. He is also accountable for all strategic development, delivering new brands, products and service initiatives to drive future revenue growth -across all business- under the BBC brand. The focus of the region is on TV/program sales, channel distribution, format sales & coproduction, digital development and consumer products. His role reflects BBC Worldwide’s stated strategic aim of driving international revenue growth and an increased focus on regional opportunities.

The executive joined BBC Worldwide in 2011 from Ole Communications where he served as Executive Vice-President, Corporate Business Development since 2005. Ole communications is a media company with holdings in HBO LATAM, E! LATAM, A&E, History Channel and the Biography Channel. He began his career as a marketer with The Coca-Cola Company, and has worked largely in the media and technology sectors since the early 1990s. He has worked for Univision Television Partnership Group in New York, managing new business development, and MTV Latino as a member of the management team responsible for launching Viacom’s first pay-TV network in Latin America. He has also held a variety of senior marketing positions with the Consumer Products Division of Ericsson Telecommunications. In 2001 he was appointed VP of Business Development at HBO Latin America Group, overseeing new business development for their premium services and later served as EVP and General Manager for both A&E and The History Channel Latin America and E! Entertainment Television Latin America.


Rebecca Simpson
Director of International Operations
Comcast Cable

Rebecca Simpson is the Director of International Operations of Multicultural Services for Comcast. She is responsible for strategy, operations, packaging, pricing and promotion for Comcast’s multicultural International video, high speed data, digital voice and Xfinity Home services . She has worked collaboratively with content providers to curate and deliver original and premium content via multiple distribution platforms as related to International offerings including Xfinity Asia, Brazil, Filipino, French and other major International offerings.

Prior to joining Comcast, Rebecca got her start in the MVPD industry as General Manager of Channel and Strategic Partner Marketing at DISH Network. In her 9 years at the company, she directed co-op marketing incentive programs, merchandising and retail marketing strategies, plus was responsible for establishing the companies first corporate supply chain management department and the DISH Puerto Rico brand.

Rebecca also worked at Davita Health Care Partners where she started DaVita’s clinic marketing program and produced the award-winning ‘Kidney Smart’ magazine and direct-to-patient educational series. Davita Kidney Smart educated individuals at-risk and with renal failure how to manage their kidney disease and dialysis programs.

Saskia Sorrosa
VP, Multicultural/Targeted Marketing
National Basketball Association

 

Andrew Speyer
 VP/Managing Director, Wing

Andrew Speyer is VP/Managing Director at Wing, a leading full-service marketing communications agency within WPP’s Grey Group that is focused on Hispanic consumers. Speyeroversees strategy on all of Wing’s accounts –  P&G’s Pantene, Downy, Cover Girl and Olay, in addition to DIRECTV, Eli Lilly, 3M, Red Lobster, Reliant Energy, The NFL and T.J.Maxx.

Before joining Wing in 2010, Speyer served as Vice President of Account Planning at Zubi Advertising. Prior he was an Account Planner at la comunidad and Director of Account Planning at Fletcher Martin. Throughout his career, Speyer has built successful marketing strategies for more than 30 U.S. and international brands across diverse categories such as automotive (Ford, Volkswagen); financial services (Washington Mutual, Citibank, JP Morgan Chase); retail (Best Buy, Nordstrom); packaged goods (SC Johnson, Smuckers) and alcoholic beverages (Diageo, Miller Lite). He began his career in advertising at Crispin Porter + Bogusky, where he helped lead the original Truth campaign. Speyer received his bachelor’s degrees in Latin American studies and English from the University of Miami.