Be Part of this Premier Event Exploring The Business of Targeting Segments for TV & Video

The Multicultural TV Summit is the latest event from the editors of Broadcasting & Cable andMultichannel News. This half-day afternoon event looks at revenue growth opportunities for businesses involved in creating content for specific audience segments defined by age, ethnicity or race, gender, nationality or sexual preference. 


Now more than ever, audience segmentation is critical to the competitive profitability of business. 

The Luncheon keynote is followed by a series of presentations and panel discussions featuring leading executives. The Multicultural TV Summit is the ideal forum to learn about and network with other like-minded industry professionals that are tasked with targeting and growing diverse audience segments. 

Join us for the 2019 Multicultural TV Summit and come away with new ideas, contacts and connections.

Featured Audiences 

Asian, Black, Generation Z, Hispanic, LGBT, Millennials, Seniors, South Asian, Women 

Speakers and attendees come from the following categories: 

  • Cable and Satellite Pay TV providers
  • OTT providers and networks
  • Broadcast, cable and digital programmers
  • Advertisers/Agencies
  • Research firms

2019 Rates

Standard Rate: $549

Countdown to the 2019 Multicultural TV Summit!

2019 SPEAKERS

Joan Baker

CCO

Society of Voice Arts and Sciences

Burke Berendes

Partner

Condista

Marc Bland

Vice President, Diversity & Inclusion, Automotive

IHS Markit

Dan Bowens

Weekend Anchor and Reporter

Fox 5 NY

Ilia Calderón

Co-anchor, Noticiero Univision and Co-host, Aquí y Ahora

Univision

Ann Carlsen

Founder and Chief Executive Officer

Carlsen Resources

Bernarda Duarte

Director, Content Acquisition

Roku

Juanjo Duran

Head of Media & Entertainment US Multicultural Latam

Google

Ezequiel Fonseca Zas

Head of Emerging Business, Marketing and Strategy

Viacom International Media Networks Americas

Rudy Gaskins

CEO

Society of Voice Arts and Sciences

Mary Ellen Holden

New York Council Lead or Advisor/New York Council Lead

Geena Davis Institute on Gender in Media

Doris Huang

Media Director

Admerasia

Ravi Kapur

Ravi Kapur, Founder & CEO Diya TV, President & CEO Major Market Broadcasting

Diya TV / Major Market Broadcasting

Joseph Lawson

Multicultural Content Strategy and Acquisition

Verizon FiOS

Denise L. Bennett

Director, Content Partnerships

WARNER MEDIA-TNT, TBS

Alberto Marzan

Founder & CEO

AfroLife TV

DuJuan A. McCoy

Owner, President & CEO

Bayou City Broadcasting

Ojinika Obiekwe

Entertainment Anchor/Lifestyle Correspondent

PIX11 News (WPIX-TV New York)

Jeimy Osorio

Actress and Singer

Telemundo Network

David Puente

Communications Specialist

Clarity Media Group

Cathy Rasenberger

President

Rasenberger Media

Mark Robichaux

Managing Director of Content, Broadcasting & Cable and Multichannel News

Future US, Inc

Sean Saylor

Senior Vice President & Head of Creative

Viacom International Media Networks Americas

Joe Schramm

Managing Partner & President

Schramm Marketing Group

Rebeka Smyth

Correspondent

Noticias Telemundo

Court Stroud

Managing Director

The Cledor Group

Mark Taffet

President

Mark Taffet Media, 2018 Women’s Boxing Manager Of The Year

Luis Torres-Bohl

President

Castalia Communications Corp

Sebastian Trujillo

Director, Content Sales

BBC Studios Latin America & U.S. Hispanic

R. Thomas Umstead

Programming Editor, Multichannel News

Future US, Inc

Kavita Vazirani

Executive Vice President, Insights and Measurements

NBCUniversal

Doris Vogelmann

VP Programming and Operations

Vme Media Inc

Adriana Waterston

SVP, Insights and Strategy

Horowitz Research

Bob Watson

Senior Vice President - US Distribution

Castalia Communications

Cathy Yee

CEO & Founder

Incluvie

AGENDA

Tuesday, April 30, 2019
11:15 AM - 11:45 AM
Registration Opens & Networking in the Sponsor Café
11:44 AM - 3:14 PM
Morning Host:
 
Ojinika Obiekwe    
Entertainment Anchor/Lifestyle Correspondent    
PIX11 News (WPIX-TV New York)
11:45 AM - 12:00 PM

Summit Opening

 

Welcoming Remarks

R. Thomas Umstead

Programming Editor

Multichannel News

Future U.S.

 

Opening Commentary

Mark Robichaux

Managing Director of Content

Broadcasting & Cable and Multichannel News

Future U.S.

 

Acknowledgements

Joe Schramm

Managing Partner & President

Schramm Marketing Group

 

In Honor of the 20th Anniversary of The Asian American Advertising Federation (3AF)
Remarks by:

Doris Huang

Media Director

Admerasia

Board of Director/Chair of Membership Committee

3AF

 

In Memoriam

On this day we recognize those who could not be here today, but are with us in spirit.

  • Cynthia Perkins-Roberts, Video Advertising Bureau
    • Reflections of Cynthia by Sean Cunningham, President & CEO, Video Advertising Bureau
  • Pamela M. Ford, NCTA

 

12:00 PM - 1:15 PM
Seated Luncheon & Program

Ceremony to Celebrate The Best In Multicultural TV Content:
Presentation of The 2019 NAMIC Vision Awards
The NAMIC Vision Awards salute original programming for linear and digital platforms that is reflective of the depth and breadth of the lives, spirit and contributions of people of color.
 
Remarks by:
A. Shuanise Washington
President & CEO
NAMIC
 
Featured Luncheon Conversation: As Seen On TV: Why Diversity and Respect Matter
This intimate, moderated lunchtime conversation sets the tone for today’s one-of-a-kind conference on the business of TV and video for Multicultural audience segments.  It features on-air news and TV talk show talent as well as leading TV and video executives. They will discuss timely topics like gender balance, fair and respectful on-screen representation, treatment of controversial topics like LGBT equality, immigration, language preference, or sex and age discrimination in the entertainment industry workplace.
 
Moderator:
Joe Schramm
Managing Partner & President
Schramm Marketing Group
 
Participants:
DuJuan McCoy
Owner, President & CEO
Bayou City Broadcasting LLC
 
Dan Bowens
Weekend Anchor and Reporter
Fox 5 NY
 
Rebeka Smyth
Correspondent
Noticias Telemundo
 
Ravi Kapur
Founder & CEO, Diya TV
President & CEO, Major Market Broadcasting
1:30 PM - 2:00 PM
Dessert Buffet in the Sponsor Café
This is an ideal time to meet new acquaintances and network with friends and colleagues over an array of sweet delicacies.
2:00 PM - 3:15 PM
Keynote Super Session: The Business of Serving Diverse Audiences 
This segment of the program features five (5) consecutive, one-on-one keynote interviews with leading executives, each representing a different facet of the industry.  Hear about the expert skills and best practices these executives are using for serving specific audience segment(s) today and in the future.  A different keynoter will address each of these five topic areas:
 
The Talent Perspective: Building a Career in Film & TV | Jeimy Osorio, Telemundo Network
 
Moderator: 
Mark Robichaux
Managing Director of Content
Broadcasting & Cable and Multichannel News
Future U.S.
 
Keynote:
Jeimy Osorio
Actress and Singer
Telemundo Network
 
The Asian Perspective: A New Approach on Serving Viewers
 
Moderator:
Court Stroud
Founder, Managing Director
The Cledor Group
 
Keynote:
Doris Huang
Media Director
Admerasia

Audience Dynamics: Consumer Research, Data and Metrics
 
Interviewer: 
R. Thomas Umstead
Programming Editor
Multichannel News
Future U.S.
 
Keynote:
Kavita Vazirani
Executive Vice President, Insights and Measurements
NBCUniversal
 
The Business Strategy Perspective
 
Interviewer: 
David Puente
Communications Specialist
Clarity Media Group
 
Keynote:
Ezequiel Fonseca Zas
Head of Emerging Business, Marketing and Strategy
Viacom International Media Networks Americas
 
The Google Perspective
 
Interviewer: 
Mark Robichaux
Managing Director of Content
Broadcasting & Cable and Multichannel News
Future U.S
 
Keynote:
Juanjo Duran    
Head of Media & Entertainment US Multicultural Latam    
Google
3:14 PM - 5:00 PM
Afternoon Host:
 
Rebeka Smyth
Correspondent    
Noticias Telemundo
3:15 PM - 3:45 PM
People Session – The Impact of Diversity On Screen and Behind the Scenes
Our guests are showrunners, casting directors, programmers, and executive search professionals. They tackle the question “Do multiple cultures enjoy programming intended for one specific culture? On the other hand, do specific cultures only enjoy content that is targeted to them?  Plus, they’ll explore the benefits of having these audiences reflected within a network’s or production company’s own staffing.
 
Moderator:
Ann Carlsen
Founder and Chief Executive Officer
Carlsen Resources
 
Panelists:
Joan Baker
CCO
Society of Voice Arts and Science
 
Rudy Gaskins
CEO
Society of Voice Arts and Science
 
Mary Ellen Holden
Advisor/New York Council Lead
Geena Davis Institute on Gender in Media
 
Cathy Yee
CEO & Founder
Incluvie
3:45 PM - 4:00 PM
Afternoon Networking Break in the Sponsor Café
4:00 PM - 4:30 PM
Content Marketing Session: Attract Subscribers, and Get Them To Watch
This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind efforts to present culturally-specific content. Hear how they use content for attracting new subscribers and viewers. Learn how programmers and marketers are cooperating in efforts to retain the targeted segment by aiding audiences to conduct programming searches through AI, and by encouraging viewership of this content through targeted promotions.
 
Moderator:
SVP, Insights & Strategy
Horowitz Research
 
Panelists:
Marc Bland  
Vice President, Diversity & Inclusion, Automotive    
IHS Markit
 
Denise L.Bennett
Director, Content Partnerships
WARNER MEDIA-TNT, TBS
 
Alberto Marzan    
Founder & CEO    
AfroLife TV
 
Sean Saylor
SVP / Head of Creative Services
Viacom International Media Networks (VIMN) Americas
 
Mark Taffet    
President    
Mark Taffet Media, 2018 Women's Boxing Manager of the Year
4:30 PM - 5:00 PM
Content Distribution Session: Delivering Content to Desired Targeted Segments
Targeted or ethnically-focused programming networks are always seeking greater distribution. Today’s environment offers new opportunities. This panel of leading programming acquisition and distribution sales executives take a close look at how the latest distribution technologies may blend with shifts in traditional pay TV models.  What actions are being made to ensure maximum revenues from programming?  How are programmers reaching the greatest percentage of the desired audience segment through OTT models?
 
Moderator:
President
 
Panelists:
Joseph Lawson
Content Strategy and Acquisition
Verizon
 
Bernarda Duarte
Director, Content Acquisition
Roku
 
Doris Vogelmann
VP of Programming and Operations
Vme
 
Luis Torres-Bohl
President
Castalia Communications
 
Burke Berendes
Partner
Condista
5:00 PM - 5:15 PM
Concluding Comments & Closing Reception
 
Mark Robichaux
Managing Director, Content
Broadcasting & Cable and Multichannel News
Future U.S.
 
Joe Schramm 
Event Producer
Schramm Marketing Group

VENUE

Stewart Hotel ● New York, NY

SPONSORS

Bronze

MARKETING PARTNERS

MEDIA PARTNER