Be Part of this Premier Event Exploring The Business of Targeting Segments for TV & Video

The Multicultural TV Summit is the latest event from the editors of Broadcasting & Cable andMultichannel News. This half-day afternoon event looks at revenue growth opportunities for businesses involved in creating content for specific audience segments defined by age, ethnicity or race, gender, nationality or sexual preference. 


Now more than ever, audience segmentation is critical to the competitive profitability of business. 

The Luncheon keynote is followed by a series of presentations and panel discussions featuring leading executives. The Multicultural TV Summit is the ideal forum to learn about and network with other like-minded industry professionals that are tasked with targeting and growing diverse audience segments. 

Join us for the 2019 Multicultural TV Summit and come away with new ideas, contacts and connections.

Featured Audiences 

Asian, Black, Generation Z, Hispanic, LGBT, Millennials, Seniors, South Asian, Women 

Speakers and attendees come from the following categories: 

  • Cable and Satellite Pay TV providers
  • OTT providers and networks
  • Broadcast, cable and digital programmers
  • Advertisers/Agencies
  • Research firms

2019 Rates

Standard Rate: $549

Countdown to the 2019 Multicultural TV Summit!

2019 SPEAKERS

Joan Baker

CCO

Society of Voice Arts and Sciences

Ann Carlsen

Founder and Chief Executive Officer

Carlsen Resources

Bernarda Duarte

Director, Content Acquisition

Roku

Rudy Gaskins

CEO

Society of Voice Arts and Sciences

Doris Huang

Media Director

Admerasia

Joseph Lawson

Multicultural Content Strategy and Acquisition

Verizon FiOS

DuJuan A. McCoy

Owner, President & CEO

Bayou City Broadcasting

Jeimy Osorio

Actress and Singer

Telemundo Network

Cathy Rasenberger

President

Rasenberger Media

Mark Robichaux

Managing Director of Content, Broadcasting & Cable and Multichannel News

Future US, Inc

Joe Schramm

Managing Partner & President

Schramm Marketing Group

Sebastian Trujillo

Director, Content Sales

BBC Studios Latin America & U.S. Hispanic

R. Thomas Umstead

Programming Editor, Multichannel News

Future US, Inc

Kavita Vazirani

Executive Vice President, Insights and Measurements

NBCUniversal

AGENDA

Tuesday, April 30, 2019
11:30 AM - 11:45 AM
Registration Opens & Networking in the Sponsor Café
11:45 AM - 12:00 PM

Summit Opening

Welcoming Remarks, Acknowledgments, Opening Commentary & Introduction of Celebrity Hosts

 

12:00 PM - 1:15 PM
Seated Luncheon & Program

Ceremony to Celebrate The Best In Multicultural TV Content: Presentation of The 2019 NAMIC Vision Awards
The NAMIC Vision Awards
salute original programming for linear and digital platforms that is reflective of the depth and breadth of the lives, spirit and contributions of people of color.
 
Featured Opening Conversation: As Seen On TV: Why Diversity and Respect Matter

This intimate, moderated lunchtime conversation sets the tone for today’s one-of-a-kind conference on the business of TV and video for Multicultural audience segments. 
It features on-air news and TV talk show talent as well as leading TV and video executives. They will discuss timely topics like gender balance, fair and respectful on screen representation, treatment of controversial topics like LGBT equality, immigration, language preference, or sex and age discrimination in the entertainment industry workplace. 
1:15 PM - 1:45 PM
Dessert Buffet in the Sponsor Café
This is an ideal time to meet new acquaintances and network with friends and colleagues over an array of sweet delicacies.
1:45 PM - 3:00 PM
Keynote Super Session: The Business of Serving Diverse Audiences 
This segment of the program features five (5) consecutive, one-on-one keynote interviews with leading executives, each representing a different facet of the industry.  Hear about the expert skills and best practices these executives are using for serving specific audience segment(s) today and in the future.  A different keynoter will address each of these five topic areas:
 
The Talent Perspective: Building a Career in Film & TV | Jeimy Osorio, Telemundo Network
An Asian Perspective: A New Approach on Serving Viewers | Doris Huang, Media Director, Admerasia
Content Development: The Show runner's Sale
Sponsorship and Advertising: The Art of Sale
Audience Dynamics: Consumer Research, Data and Metrics | Kavita Vazirani, Executive Vice President, Insights and Measurements, NBCUniversal
3:00 PM - 3:30 PM
People Session – The Impact of Diversity On Screen and Behind the Scenes
Our guests are showrunners, casting directors, programmers, and executive search professionals. They tackle the question “Do multiple cultures enjoy programming intended for one specific culture?  On the ther hand, do specific cultures only enjoy content that is targeted to them?  Plus, they’ll explore the benefits of having these audiences reflected within a network’s or production company’s own staffing.
3:30 PM - 3:45 PM
Afternoon Networking Break in the Sponsor Café
3:45 PM - 4:15 PM
Content Marketing Session: Attract Subscribers, and Get Them To Watch
This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind efforts to present culturally-specific content. Hear how they use content for attracting new subscribers and viewers. Learn how programmers and marketers are cooperating in efforts to retain the targeted segment by aiding audiences to conduct programming searches through AI, and by encouraging viewership of this content through targeted promotions.
4:15 PM - 4:45 PM
Content Distribution Session: Delivering Content to Desired Targeted Segments
Targeted or ethnically-focused programming networks are always seeking greater distribution. Today’s environment offers new opportunities. This panel of leading programming acquisition and distribution sales executives take a close look at how the latest distribution technologies may blend with shifts in traditional pay TV models.  What actions are being made to ensure maximum revenues from programming?  How are programmers reaching the greatest percentage of the desired audience segment through OTT models?
4:45 PM - 5:15 PM
Concluding Comments & Closing Reception

VENUE

Stewart Hotel ● New York, NY

SPONSORS

Bronze

MARKETING PARTNERS

MEDIA PARTNER