Be Part of this Premiere Event Exploring The Business of Targeting Segments for TV & Video
The Multicultural TV Summit is the latest event from the editors of Broadcasting & Cable andMultichannel News. This half-day afternoon event looks at revenue growth opportunities for businesses involved in creating content for specific audience segments defined by age, ethnicity or race, gender, nationality or sexual preference.
Now more than ever, audience segmentation is critical to the competitive profitability of business.
The Luncheon keynote is followed by a series of presentations and panel discussions featuring leading executives. The Multicultural TV Summit is the ideal forum to learn about and network with other like-minded industry professionals that are tasked with targeting and growing diverse audience segments.
Join us for the 2019 Multicultural TV Summit and come away with new ideas, contacts and connections.
Asian, Black, Generation Z, Hispanic, LGBT, Millennials, Seniors, South Asian, Women
Speakers and attendees come from the following categories:
This intimate, moderated lunchtime conversation sets the tone for today’s one-of-a-kind conference on the business of TV and video for Multicultural audience segments. It features on-air news and TV talk show talent as well as leading TV and video executives. They will discuss timely topics like gender balance, fair and respectful on-screen representation, treatment of controversial topics like LGBT equality, immigration, language preference, or sex and age discrimination in the entertainment industry workplace.
• Ceremony to Celebrate The Best In Multicultural TV Content: Presentation of The 2019 NAMIC Vision Awards
• Featured Opening Conversation: As Seen On TV: Why Diversity and Respect Matter
1:15 PM - 1:45 PM
Dessert Buffet in the Sponsor Café
This is an ideal time to meet new acquaintances and network with friends and colleagues over an array of sweet delicacies.
1:45 PM - 3:00 PM
Keynote Super Session: The Business of Serving Diverse Audiences
This segment of the program features five (5) consecutive, one-on-one keynote interviews with leading executives, each representing a different facet of the industry. Hear about the expert skills and best practices these executives are using for serving specific audience segment(s) today and in the future. A different keynoter will address each of these five topic areas:
Network Management – An Executive’s View For The Near Future
Asian Representation - Crazy, Rich, or Fresh Off the Boat?
Content Development – The Showrunner’s Tale
Sponsorship and Advertising – The Art of The Sale
Audience Dynamics – Consumer Research, Data and Metrics
3:00 PM - 3:30 PM
People Session – The Impact of Diversity On Screen and Behind the Scenes
Our guests are showrunners, casting directors, programmers, and executive search professionals. They tackle the question “Do multiple cultures enjoy programming intended for one specific culture? On the ther hand, do specific cultures only enjoy content that is targeted to them? Plus, they’ll explore the benefits of having these audiences reflected within a network’s or production company’s own staffing.
Content Marketing Session: Attract Subscribers, and Get Them To Watch
This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind efforts to present culturally-specific content. Hear how they use content for attracting new subscribers and viewers. Learn how programmers and marketers are cooperating in efforts to retain the targeted segment by aiding audiences to conduct programming searches through AI, and by encouraging viewership of this content through targeted promotions.
4:15 PM - 4:45 PM
Content Distribution Session: Delivering Content to Desired Targeted Segments
Targeted or ethnically-focused programming networks are always seeking greater distribution. Today’s environment offers new opportunities. This panel of leading programming acquisition and distribution sales executives take a close look at how the latest distribution technologies may blend with shifts in traditional pay TV models. What actions are being made to ensure maximum revenues from programming? How are programmers reaching the greatest percentage of the desired audience segment through OTT models?