Name
Super Session: Shifting Focus: A New Approach to Serving Viewers
Date & Time
Tuesday, April 3, 2018, 2:00 PM - 3:30 PM
Description
This session features five (5) consecutive one-on-one keynote interviews with leading executives, each representing a different facet of the industry.  Hear how these executives are targeting their efforts to reach specific audience segment(s) today and in the future.  A different keynoter will address each of these five topic areas:
 
  • Network Management
    • Interviewer: 
      Mark Robichaux
      Managing Director, Content
      Broadcasting & Cable and Multichannel News
    • Keynote Guest: 
      Ana Ceppi
      SVP, Hispanic Strategy & Client Experience
      NBCUniversal Hispanic Group
  • ​The Asian Perspective
    • Interviewer: 
      Court Stroud
      Founder Managing Director
      The Cledor Group
    • Keynote Guest
      Edward Chang
      Managing Director
      TDW+Co
  • Content Development
    • Interviewer:
      R. Thosmas Umstead
      Programming Editor
      Multichannel News
    • Keynote Guest:
      Diana Mogollón
      Senior Vice President & General Manager
      Stage 13/Warner Bros. Digital Networks​
  • Sponsorship and Advertising
    • Interviewer: 
      Court Stroud
      Founder Managing Director
      The Cledor Group
    • Keynote Guest:
      Isaac Mizrahi
      Co-President, Chief Operating Officer
      ALMA
      Chairman of the Board
      Culture Marketing Council – The Voice of Hispanic Marketing
  • Consumer Research and Metrics
    • Keynote Guest: 
      Michelle Auguste
      Vice President of Research
      Fuse Media