Name
Programing Session: How to Offer the Best New Content Options and Make Sure Audiences Are Watching?
Date & Time
Tuesday, April 3, 2018, 3:45 PM - 4:30 PM
Description
This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind their efforts to present culturally-specific content.  They will also address how programmers and marketers are cooperating to make sure that the targeted audience segment searches, finds and views this content.
 
Moderator: 
R. Thomas Umstead
Programming Editor
Multichannel News
 
Participants:
Jeff Binder
Executive Vice President Home and Entertainment
T-Mobile US, Inc.
 
Juan Carlos Sosa
Executive Vice President of Operations and General Manager
Cisneros Studios
 
Jesus Chavez
SVP of Operations
mitú
 
Doug Darfield
Managing Director of Research and Programming
Hemisphere Media Group
 
Luis Romero
SVP, Hispanic Advertising Sales Group
NBCUniversal