Be Part of this Premier Event Exploring The Business of Targeting Segments for TV & Video

The Multicultural TV Summit is the latest event from the editors of Broadcasting & Cable andMultichannel News. This half-day afternoon event looks at revenue growth opportunities for businesses involved in creating content for specific audience segments defined by age, ethnicity or race, gender, nationality or sexual preference.

Now more than ever, audience segmentation is critical to the competitive profitability of business.

The Luncheon keynote is followed by a series of presentations and panel discussions featuring leading executives. The Multicultural TV Summit is the ideal forum to learn about and network with other like-minded industry professionals that are tasked with targeting and growing diverse audience segments.

Join us for the 2019 Multicultural TV Summit and come away with new ideas, contacts and connections.

Featured Audiences

Asian, Black, Generation Z, Hispanic, LGBT, Millennials, Seniors, South Asian, Women

Speakers and attendees come from the following categories:

Cable and Satellite Pay TV providers
OTT providers and networks
Broadcast, cable and digital programmers
Advertisers/Agencies
Research firms

Countdown to the 2019 Multicultural TV Summit!

Joan Baker

CCO

Society of Voice Arts and Sciences

Burke Berendes

Partner

Condista

Marc Bland

Vice President, Diversity & Inclusion, Automotive

IHS Markit

Ilia Calderón

Co-anchor, Noticiero Univision and Co-host, Aquí y Ahora

Univision

Ann Carlsen

Founder and Chief Executive Officer

Carlsen Resources

Sean Cunningham

President & CEO

Video Advertising Bureau (VAB)

Bernarda Duarte

Director, Content Acquisition

Roku

Juanjo Duran

Head of Media & Entertainment US Multicultural Latam

Google

Kim Fields

Actress

"The Facts of Life," "Living Single," and "Living the Dream" Reality TV Star, "The Real Housewives of Atlanta" and "Dancing With The Stars."

Ezequiel Fonseca Zas

Head of Emerging Business, Marketing and Strategy

Viacom International Media Networks Americas

Rudy Gaskins

CEO

Society of Voice Arts and Sciences

Carlos Greer

Senior Reporter

Page Six

Mary Ellen Holden

New York Council Lead or Advisor/New York Council Lead

Geena Davis Institute on Gender in Media

Doris Huang

Media Director

Admerasia

Ravi Kapur

Ravi Kapur, Founder & CEO Diya TV, President & CEO Major Market Broadcasting

Diya TV / Major Market Broadcasting

Joseph Lawson

Multicultural Content Strategy and Acquisition

Verizon FiOS

Denise L. Bennett

Director, Content Partnerships

WARNER MEDIA-TNT, TBS

Alberto Marzan

Founder & CEO

AfroLife TV

DuJuan A. McCoy

Owner, President & CEO

Bayou City Broadcasting

Ojinika Obiekwe

Entertainment Reporter

PIX11 Morning News

Jeimy Osorio

Actress and Singer

Telemundo Network

David Puente

Communications Specialist

Clarity Media Group

Cathy Rasenberger

President

Rasenberger Media

Mark Robichaux

Managing Director of Content, Broadcasting & Cable and Multichannel News

Future US, Inc

Joe Schramm

Managing Partner & President

Schramm Marketing Group

Rebeka Smyth

Correspondent

Noticias Telemundo

Court Stroud

Managing Director

The Cledor Group

Mark Taffet

President

Mark Taffet Media, 2018 Women’s Boxing Manager Of The Year

Luis Torres-Bohl

President

Castalia Communications Corp

Sebastian Trujillo

Director, Content Sales

BBC Studios Latin America & U.S. Hispanic

R. Thomas Umstead

Programming Editor, Multichannel News

Future US, Inc

Kavita Vazirani

Executive Vice President, Insights and Measurements

NBCUniversal

Doris Vogelmann

VP Programming and Operations

Vme Media Inc

Adriana Waterston

SVP, Insights and Strategy

Horowitz Research

Bob Watson

Senior Vice President - US Distribution

Castalia Communications

Cathy Yee

CEO & Founder

Incluvie

Tuesday, April 30, 2019
11:15 AM - 11:45 AM																Registration Opens & Networking in the Sponsor Café
11:44 AM - 3:14 PM																Morning Host: Ojinika Obiekwe Entertainment Anchor/Lifestyle Correspondent PIX11 News (WPIX-TV New York)
11:45 AM - 12:00 PM																Summit Opening Welcoming Remarks R. Thomas Umstead Programming Editor Multichannel News Future U.S. Opening Commentary Mark Robichaux Managing Director of Content Broadcasting & Cable and Multichannel News Future U.S. Acknowledgements Joe Schramm Managing Partner & President Schramm Marketing Group In Honor of the 20th Anniversary of The Asian American Advertising Federation (3AF) Remarks by: Doris Huang Media Director Admerasia Board of Director/Chair of Membership Committee 3AF In Memoriam On this day we recognize those who could not be here today, but are with us in spirit. Cynthia Perkins-Roberts, Video Advertising Bureau Reflections of Cynthia by Sean Cunningham, President & CEO, Video Advertising Bureau Pamela M. Ford, NCTA
12:00 PM - 1:15 PM																Seated Luncheon & Program Ceremony to Celebrate The Best In Multicultural TV Content: Presentation of The 2019 NAMIC Vision Awards The NAMIC Vision Awards salute original programming for linear and digital platforms that is reflective of the depth and breadth of the lives, spirit and contributions of people of color. Remarks by: A. Shuanise Washington President & CEO NAMIC Award Presentation - Multicultural Voice Award Presented to Kim Fields An Interview with Kim Fields Kim Fields, Actress, "The Facts of Life," "Living Single," and "Living the Dream" Reality TV Star, "The Real Housewives of Atlanta" and "Dancing With The Stars." Moderator: R. Thomas Umstead Programming Editor Multichannel News Future U.S. Featured Luncheon Conversation: As Seen On TV: Why Diversity and Respect Matter This intimate, moderated lunchtime conversation sets the tone for today’s one-of-a-kind conference on the business of TV and video for Multicultural audience segments. It features on-air news and TV talk show talent as well as leading TV and video executives. They will discuss timely topics like gender balance, fair and respectful on-screen representation, treatment of controversial topics like LGBT equality, immigration, language preference, or sex and age discrimination in the entertainment industry workplace. Moderator: Joe Schramm Managing Partner & President Schramm Marketing Group Participants: DuJuan McCoy Owner, President & CEO Bayou City Broadcasting LLC Dan Bowens Weekend Anchor and Reporter Fox 5 NY Rebeka Smyth Correspondent Noticias Telemundo Ravi Kapur Founder & CEO, Diya TV President & CEO, Major Market Broadcasting
1:30 PM - 2:00 PM																Dessert Buffet in the Sponsor Café This is an ideal time to meet new acquaintances and network with friends and colleagues over an array of sweet delicacies.
2:00 PM - 3:15 PM																Keynote Super Session: The Business of Serving Diverse Audiences This segment of the program features five (5) consecutive, one-on-one keynote interviews with leading executives, each representing a different facet of the industry. Hear about the expert skills and best practices these executives are using for serving specific audience segment(s) today and in the future. A different keynoter will address each of these five topic areas: The Talent Perspective: Building a Career in Film & TV \| Jeimy Osorio, Telemundo Network Moderator: Mark Robichaux Managing Director of Content Broadcasting & Cable and Multichannel News Future U.S. Keynote: Jeimy Osorio Actress and Singer Telemundo Network The Asian Perspective: A New Approach on Serving Viewers Moderator: Court Stroud Founder, Managing Director The Cledor Group Keynote: Doris Huang Media Director Admerasia MMM: Messaging, Media and Multicultural Response Interviewer: R. Thomas Umstead Programming Editor Multichannel News Future U.S. Keynote: Kavita Vazirani Executive Vice President, Insights and Measurements NBCUniversal The Business Strategy Perspective Interviewer: David Puente Communications Specialist Clarity Media Group Keynote: Ezequiel Fonseca Zas Head of Emerging Business, Marketing and Strategy Viacom International Media Networks Americas The Google Perspective Interviewer: Mark Robichaux Managing Director of Content Broadcasting & Cable and Multichannel News Future U.S Keynote: Juanjo Duran Head of Media & Entertainment US Multicultural Latam Google
3:14 PM - 5:00 PM																Afternoon Host: Rebeka Smyth Correspondent Noticias Telemundo
3:15 PM - 3:45 PM																People Session – The Impact of Diversity On Screen and Behind the Scenes Our guests are showrunners, casting directors, programmers, and executive search professionals. They tackle the question “Do multiple cultures enjoy programming intended for one specific culture? On the other hand, do specific cultures only enjoy content that is targeted to them? Plus, they’ll explore the benefits of having these audiences reflected within a network’s or production company’s own staffing. Moderator: Ann Carlsen Founder and Chief Executive Officer Carlsen Resources Panelists: Joan Baker CCO Society of Voice Arts and Science Rudy Gaskins CEO Society of Voice Arts and Science Mary Ellen Holden Advisor/New York Council Lead Geena Davis Institute on Gender in Media Cathy Yee CEO & Founder Incluvie
3:45 PM - 4:00 PM																Afternoon Networking Break in the Sponsor Café
4:00 PM - 4:30 PM																Content Marketing Session: Attract Subscribers, and Get Them To Watch This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind efforts to present culturally-specific content. Hear how they use content for attracting new subscribers and viewers. Learn how programmers and marketers are cooperating in efforts to retain the targeted segment by aiding audiences to conduct programming searches through AI, and by encouraging viewership of this content through targeted promotions. Moderator: Adriana Waterson SVP, Insights & Strategy Horowitz Research Panelists: Marc Bland Vice President, Diversity & Inclusion, Automotive IHS Markit Denise L.Bennett Director, Content Partnerships WARNER MEDIA-TNT, TBS Alberto Marzan Founder & CEO AfroLife TV Mark Taffet President Mark Taffet Media, 2018 Women's Boxing Manager of the Year
4:30 PM - 5:00 PM																Content Distribution Session: Delivering Content to Desired Targeted Segments Targeted or ethnically-focused programming networks are always seeking greater distribution. Today’s environment offers new opportunities. This panel of leading programming acquisition and distribution sales executives take a close look at how the latest distribution technologies may blend with shifts in traditional pay TV models. What actions are being made to ensure maximum revenues from programming? How are programmers reaching the greatest percentage of the desired audience segment through OTT models? Moderator: Cathy Rasenberger President Rasenberger Media Panelists: Joseph Lawson Content Strategy and Acquisition Verizon Bernarda Duarte Director, Content Acquisition Roku Doris Vogelmann VP of Programming and Operations Vme Luis Torres-Bohl President Castalia Communications Burke Berendes Partner Condista
5:00 PM - 5:15 PM																Concluding Comments & Closing Reception Mark Robichaux Managing Director, Content Broadcasting & Cable and Multichannel News Future U.S. Joe Schramm Event Producer Schramm Marketing Group